Dental Marketing Strategies

Best Dental Marketing Strategies For Dental Offices

To become successful in the business of dental marketing means developing and creating a “gameplan”. Now, what do I mean by this? Well, it refers to developing a game plan that would help you in doubling new patients in your own dental marketing business. Take note: the more new patients that you have, the more chances of success there will be for you in your business. Developing this idea or strategy is one way to be on top of the dental marketing business.

Dental offices, like most other small business across America, are facing new challenges in today’s tech-savvy marketplace. Patients are no longer looking for their dentist through word of mouth referrals or because it is the closest office to their home.

Today’s patients take a consumer-based approach to choosing their dentist just like they do with other major buying decisions like buying a car or choosing a babysitter.

Dentists who run their own practices are great at their craft, but most have very little knowledge about marketing. A dental practice that has little to no knowledge of marketing will face many challenges like these:

There’s just more dentists out there – There are 6 times as many dentists today than there were 60 years ago. Meanwhile, the US population only went up two times between 1950 and 2010.

Patients read more information about their dentists before inquiring – There is a lot more information on the internet about dentists than before. Today, dentists can be reviewed on social media sites like Facebook, Yelp, and Google reviews. A dental practice is at a position of weakness if it can’t moderate or have control of its social media presence.

Prices are dropping – Many, if not most dental procedures are paid with health insurance proceeds. But when patients are about to undergo major procedures, they are going to shop around. With many more dental practices around today than before, you will also compete against others on price. Furthermore, some people are traveling abroad to get dental work done.

Digital Marketing ROI can take time to recoup – Over 93% of all marketers say that they find it difficult to deliver a measurable ROI. For example, you could invest money into SEO for your website. But it will take several months before you start seeing a noticeable increase in your search results and web traffic. Many dental practices are hesitant to invest in something that does not have quick results.

Using the below infographic, you will learn how to get caught up with the essentials needed to market your practice and build your patient base. This guide includes:

Writing a marketing plan – Before you start anything, it’s important to outline what your practice does, who you will target, and what sets you apart from your competition.

Website development – Many practices, including yours, may have a website. But it’s also important to have it optimized for mobile traffic and with landing pages to convert your visitors to leads. You also will learn the importance of keeping track of your data.

Use content to attract your future patients – When you write engaging blog posts or post informative videos about your practice, you become a thought leader within your field. Also, your future patients will be intrigued about what you have to offer them.

In dental marketing, having goals on the number of new patients that you would like to have can be very helpful. Set the number of new patients that you would want to have, for example, in a month. Having this number in mind helps you target a specific number of patients at a fixed rate in a month (let’s say 3 patients in a month). Then in time you will be able to add more new patients to those fixed number of patients ( let’s say from 3 patients, you will be able to increase them to 4 or 5 patients in a month).

Goal The Type of Patients You Want To Have:

Choosing the type of patients that you want to attract can also be very helpful in your dental marketing business. These patients could be from different kinds of status and professions (like lawyers, accountants, engineers, etc.). Having this in mind would help you in setting up the income that you would like to earn in a month; for example, as to how much you would charge for this type of patient who is from a certain kind of profession.

Goal The Number of Referrals You Want To Make:

As you satisfy your new patients with your services, chances are the number of patients that you have set for in a month will increase… and this is through their referrals. These referrals are the patient’s friends, relatives, etc. Your patient would tell themselves, “Hey, I’m very satisfied with the services that my dentist is giving me… so I would definitely introduce them to my family and friends!” With this, you surely be able to gain more success in your dental marketing business!

Goal The Expected Worth of Each Your Patient:

Now, you set the expected price for each patient that you have, or what we call the “lifetime value of each of your new patient”. Let’s say for your patient who is an accountant you would charge $900, for your patient who is a lawyer you would charge $950, etc. This kind of planning in dental marketing can help you set how much income you would have within a month, and also within a year.

So as you go on with your dental marketing business, keep these goals in mind. Remember, having a good game plan will always give you success in your business!

Marketing For Optometrists

Marketing for optometrists to achieve the best possible return on investment is always attractive, especially in the midst of tough economic times. Traditional advertising methods – like print media advertising, for instance- can be costly and difficult to evaluate.

In contrast, online advertising is generally low-cost, with a greater (or at least more easily trackable) return on investment. Here are five ways that you can advertise your practice without breaking the bank:

Email Marketing For Optometrists

One of the main advantages of marketing for optometrists via email is that it costs so little yet is still an effective way to keep you in your patients’ minds on a regular basis. Email marketing allows you to remind both active and inactive patients about your practice, while providing them with useful eye health information, electronic coupons, and other desirable content.

A monthly or quarterly e-newsletter is the perfect way to keep in touch, prompting your patients to schedule appointments rather than putting them off.

Website Marketing For Optometrists

A website is a necessity these days, and it’s also capable of yielding an extremely high return on your investment. Since more and more patients are seeking care providers via Google and Yahoo, making sure that your website is visible in search results and attractive to site visitors is crucial.

Make sure that your website targets local searches; register with Google Maps and Yahoo Local for the best results, and be sure to include terms related to your physical location on your website. For instance, if you are located in the lower west side of Manhattan, you may want to focus on specific neighborhoods that you’re close to: the West Village, Chelsea, Soho, and Tribeca. People tend to search by neighborhood (in a large city) or by town, county, or region.

Pay-Per Click Advertising

Advertising via pay-per-click can also yield excellent results, particularly if you have stiff competition in the organic search results (the ten results that appear on a typical search page.)

Blogs: Blogs are a great way for doctors and staff to inform patients on all areas of the practice. Blogs can serve as a way for optometrists to distribute information on important optical conditions such as glaucoma, macular degeneration, and even presbyopia.

Blogs can also serve as a way to update patients and customers on new shipments of frames, sales, and other marketing information. A frequently updated blog will also improve a website’s overall search engine ranking which will ultimately bring in new patients. Blogs also allow for patients to feel closer to their doctor and practice.

Glasses Information: A page or section dedicated to glasses is the perfect way for patients to become familiar with options that are available to them. This information can include the latest lens options such as Transitions or anti-reflective coatings, as well as the latest progressive lens styles and benefits. A list of offered frame brands and other information pertinent to glasses can also be listed here.

Contact Lens Information: With so many patients turning to contact lenses it’s only appropriate to have a section for contact lens wearers. Here prices for different brands can be listed, how many boxes are necessary for an annual supply can be listed, and care facts can be listed.

Practice Information: If your practice has new specialized equipment, a special service (such as Vision Therapy), or even if your doctor has new training, your practice information can be the perfect space to set your office apart. This is the ideal space to give your office a leg up on the competition.

Basic Information: Of course every website will include basic information such as phone number, address, office hours, and directions. This is a perfect resource for patients looking for an office to make appointments, or even return customers who misplaced your phone number. Having a website with basic information alone improves your practice’s chance of being found on the internet.

Edmonton Marketing Agency

Reasons Why You Should Hire Marketing Agency Edmonton

It’s a fact that the future of marketing is digital. While you can market the product/services on your own, you are highly discouraged from doing it. The best way of going about it is hiring a digital marketing agency. The benefits of hiring an agency include:

Save time and money

If you are a small business owner chances are that you are too busy. You have meetings to attend to, phone calls to make, and other business issues. This leaves you little to no time to concentrate on the marketing aspects of the business.

When you hire a marketing agency you don’t have to worry of marketing your business as you will have left the work to professionals.

It might sound absurd saying that you save money when you hire an agency to market the business for you, but its true-you save money.

If you were to hire an in-house marketer, you will pay him/her up to $70,000 a year. Hiring an agency costs a fraction of that amount.

You achieve results fast

When you are handling the marketing part of your business you most likely don’t know what works and what doesn’t – you are gambling and guessing. This results to you making many mistakes before you see results.

Digital marketing agencies specialize in marketing; therefore, they understand the inns and outs of every niche. Since the marketing mediums change every day, the agencies keep up with the mediums and ensure that they work with the best and most effective medium in the market. Due to this, you see results fast.

Save on technology and tools

To undertake effective business marketing you need to have the right tools to monitor your accounts, track data and undertake other marketing tasks. As a small business owner, you most likely can’t afford the necessary tools and technology.

When you hire an agency you not only save time and money, you also save on purchasing marketing tools and technology. The tools which can get expensive especially when you have to upgrade them.

Professional experience

The Edmonton marketing agency is run by educated, trained and experienced professionals. When you hire the agency you bring the knowledge into your business. This results to fast growth of your company.

Content For Your Business’s Success

If you’re starting or growing an online business then it’s important to remember one thing – content is key to online success. Not convinced? Here are five compelling reasons to focus on growing your content foundation.

The Internet is a Giant Library

Content is the foundation of the internet. It’s like a giant library of written, spoken and visual content. If your website doesn’t offer content, it’s not really embracing the reason your prospects are online. Websites that are providing a wealth of content will get the visitors and the sales.

Think about why your prospect is going online. What are they looking for? What information do they need? What problems do they want to solve? Create content that addresses your audience and you’ll be well on your way to significant online success.

Traffic

Traffic is what people online call website visitors. The more visitors you have to your website or blog the more traffic you have. Content plays a very important role in generating website traffic. First, content provides your visitors with a reason to visit your website in the first place. It also provides a reason to come back.

Secondly, content provides search engines with words to search and pages to index. The more pages you have indexed the higher you’ll climb on the search engine rankings. Think about when you go online to search for information. You type in your keywords or question and the results are displayed. Do you click through several pages of results or the first two or three pages?

If you’re like most people you review the first page or two of results and then if you don’t find what you’re looking for you change your keywords. That means you want your website to show up on the first page or two of results. To do this, you want to create a lot of content.

Likeability

Your content is a great way for people, aka prospects, to get to know you. When they read your content they get a feel for who you are and what you’re about. This creates a connection. They like you.

Likeability is a buying trigger. We buy from people, or businesses we like. The more content you have that helps your prospects and readers, the more they’ll begin to like you. The more they’ll buy from you.

Trust, Credibility, Authority

Speaking of buying triggers, we also buy from people or businesses we trust or consider to be experts. You can use content to establish trust, credibility and authority in your industry. Providing valuable information, information that helps your prospects and changes their life for the better will earn you trust, credibility and authority – it’ll earn you sales.

Community
Finally, as more and more websites and blogs show up online, people are starting to change the way they interact. Instead of buying from strangers, they are looking to become part of a community. They want to feel connected to the person or company they’re buying from. Content creates community.
If you’ve been letting your content strategy slide, sit down today or as soon as possible and start creating a content plan. Content is the key to online success